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OFFF Cincinnati Announced
Cincinnati chosen as first international stop for famed creative festival
Post-digital cultural phenomenon, OFFF, launches in US at Contemporary Arts Center
CINCINNATI, OH – OFFF, an internationally acclaimed creative festival based in Barcelona, has selected Cincinnati – recently named a “Hub of Innovation and Opportunity”– as the first international location for OFFF on Tour. OFFF Cincinnati aims to peel back the limits of conventional thought revealing the future of the creative process, proposing the question: What does the future look like?
OFFF Cincinnati, scheduled for Oct. 27-28, 2011, will focus on creative collaboration and inspiration and will attractwell-known and respected designers, inventors, filmmakers, artists, illustrators and technologists from across the city, region and world. OFFF Cincinnati is presented by the Contemporary Arts Center (CAC) and OFFF. HyperQuake (HQ)was chosen by the CAC as the creative and strategic partner for OFFF Cincinnati, creating the identity, website, mobile app and digital art installation that will be on display the days of the event.
The event will include a kick-off reception, intimate panel conversation with the keynote speakers, workshops and an opportunity to participate in a unique interactive mobile application (app) and installation experience.
OFFF, which started in 2001, has been held in Barcelona, Paris, New York, Sao Paulo, Lisbon and Oeiras, Portugal. OFFF On Tour launched in May to extend its celebration of the most relevant artists of our time. It will only travel to a select handful of cities around the world and Cincinnati was chosen as the debut, marking the launch of the tour outside of Spain.
OFFF founder Hector Ayuso explains, “When we thought about starting a tour, we knew Cincinnati would be the right place to launch. The Contemporary Arts Center is the perfect fit. They are an inspirational hub that encourages innovation and creativity. They are a place where curious people can come together, play and create without limits. HyperQuake has done an amazing job harnessing the energy and spirit that OFFF is famous for, and they represent the kind of exciting, artistic talent that resides in Cincinnati.”
The list of speakers includes:
- Lernert & Sander, two Dutch artists who collaboratively work on commercials, leaders, art movies, documentaries and installations such as Natural Beauty and Fantastic Man. http://www.lernertandsander.com
- Joshua Davis, author of "The Underdog" and a contributing editor at Wired Magazine. http://www.joshuadavis.com
- Julien Vallee, a graphic designer and art director from Montreal, Canada, who creates tangible images for clients from The New York Times Magazine to Swatch and MTV. http://www.jvallee.com.
- Jeff Stevens, Design Director of The Mill, an award winning visual effects studio who creates moving image, design and digital projects for the advertising, film, TV, games and music industries. http://www.themill.com
- Vasava, a Barcelona-based communications studio that specializes in projects involving print, web, 3D animation and video. They created the ‘OFFF Cincinnati 2011 Main Titles’ celebrating the speakers of OFFF Cincinnati. http://www.vasava.es
- Brosmind, also based in Barcelona, perhaps the most honored and published Spanish illustrators over the last decade. http://www.brosmind.com
- Lauren Edward + Mattie. Lauren Edward is Pete Ohs and Andrea Sisson. They are a Cincinnati-based inter-disciplinary film production and design company who specialize in using visuals and symbolization to convey intimate understandings and experiences. Their works carry a signature air of simplicity, delicacy and patience. They partnered with filmmaker and designer, Joshua Mattie, to create the ‘OFFF Cincinnati 2011 Partners Titles’ celebrating the partners of OFFF Cincinnati. http://www.laurenedward.com
"The fact that the OFFF founders chose the CAC and Cincinnati as the first North American stop on its tour speaks volumes about our reputation as a center for creativity and innovation,” said Raphaela Platow, CAC Director. “We’re grateful to be working with HyperQuake. They have been an invaluable partner to the CAC and instrumental to OFFF Cincinnati’s inevitable success.”
HyperQuake is developing a first-of-its-kind mobile app for OFFF in order to create an engaging experience for attendees that will elevate their involvement in the festival. Attendees will participate in a game, before and during the event, which will lead to a unique installation experience at the festival. HQ is working with Lightborne, Inc. to bring to life the interactive, real-time installation at the CAC.
“We’ll reveal the details at the kick-off the first night” said Colin Crotty, chief operating officer at HyperQuake. “We’re really excited about this opportunity to unite those attending the festival in a way that will be fun, interactive and showcase the type of native talent that makes Cincinnati’s creative community so strong.”
OFFF Cincinnati is presented by Contemporary Arts Center and OFFF. HyperQuake is the key creative and strategic partner for OFFF Cincinnati.
OFFF Cincinnati partners: AIGA Cincinnati, Deskey Branding, HyperQuake, Interbrand, Japp's, Landor, Lightborne, LPK, P&G Design, Prestige AV, Seemless Printing, Sterling Brands. OFFF partners: Adobe, Influxis
ABOUT THE CONTEMPORARY ARTS CENTER:
Founded in November 1939 as the Modern Art Society by three visionary women in Cincinnati, the Contemporary Arts Center was one of the first institutions in the U.S. dedicated to exhibiting the art of our time. In May 2003, the CAC relocated to its first free-standing home, the Lois & Richard Rosenthal Center for Contemporary Art, designed by Zaha Hadid. Throughout its distinguished history, the CAC has earned a reputation for stimulating thought and introducing new ideas by presenting the work of diverse artists from around the world, including hundreds of now-famous artists such as Laurie Anderson, Jasper Johns, Louise Nevelson, Nam June Paik, I.M. Pei, Pablo Picasso, Robert Rauschenberg, Kara Walker and Andy Warhol. The CAC focuses on new developments in painting, sculpture, photography, architecture, performance art and new media, presenting six to 12 exhibitions and over 20 performances annually. The CAC receives ongoing support from: ArtsWave; Macy's; Ohio Arts Council; The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation; The National Endowment for the Arts; the generous contributions of individuals, corporations and foundations; CAC memberships, facility rentals, special events and sales from the CAC Store. UnMuseum programs and artists are sponsored in part by Duke Energy; the Charles H. Dater Foundation; Josephine Schell Russell Charitable Trust, PNC Bank, Trustee; Scripps Howard Foundation; and The Ladislas and Vilma Segoe Foundation.
Founded in 2000 and privately owned, HyperQuake is Cincinnati's only Brand Evolution Agency. HyperQuake works with clientele across various categories, including consumer packaged goods, entertainment, professional sports, retail, healthcare, and foodservice. HyperQuake serves as an innovation catalyst, developing compelling visions through the integration of design, strategy and technology for continually moving brands forward. HyperQuake works across a variety of media and formats to bring holistic experiences to life. From comprehensive branding and design initiatives, consumer segmentation and upstream innovation, to integrated marketing programs and web design and development, HyperQuake helps clients drive brand engagement, influence perceptions and establish customer loyalty. More information can be found at www.HyperQuake.com and on Twitter, @HyperQuake.